Due to large-scale public health campaigns around the world and the high taxes imposed, the smoking rate of traditional cigarettes has declined while vape pen market is growing rapidly. In 2017, the size of the electronic cigarette market is likely to reach 7 billion US dollars.
The Dutch government prohibits any advertising of electronic cigarette products in the law that is in force. At the same time, health warnings will be printed on the product packaging.
The Dutch government said it would ban people under the age of 18 from buying electronic cigarettes in 2017.